Five Genius Ways to Self Promote in 2024
Smart online collaborations provide fuel for your self-promotion engine. Just be selective about partnerships that align with your music or art. Pooling resources will save you time and money in your marketing strategies. Hook up with possible partners for 2024, and watch your music reach people across the globe.
Everyone who truly wants to be a successful career musician needs to think about going global for more reasons that simply building larger audiences. Certain genres do better in particular countries—you might reach a more targeted and loyal fanbase by exploring who likes your work over the ocean. Touring has served this purpose for years, but we’re starting to see a new trend. Bands are beginning to hold online events and shows, no longer solely relying on physical presence. It saves money, and it hits more audiences in a shorter amount of time. Even the merchandise sales benefit in these scenarios. While live music is still the main goal, you should be thinking about expansion into the cyberworld if you want to stay competitive in the coming year. Besides, world tours are very difficult for new artists who don't have the resources yet.
There are countless ways to use online collaboration to build loyalty with your audiences. Here are five things that will take you from amateur to pro in less than a year.
Joint blogs and music magazine sites. Most music artists do more than just put out records. A lot of musicians are also visual artists, producers, and some are environmentalists. Become helpful to other artists by writing guest pieces about your passion; you can teach, inspire and show off your work on other sites. This collaboratively supports multiple artists at once, and can help you build that golden egg that everyone wants—social proof. Partnerships with other artists, especially those who are more successful, can really benefit your reputation and introduce your work to new audiences.
Contacts on social media sites. Everyone knows this one; building substantial networks with those you really want to notice your music. Don’t just follow; do your best to build up a relationship and trust with them. Offer your help, trades, free work, promotion and support in any other way you can think of. The idea is to build up a bank of currency with other artists. In this regard, we’re not talking about currency as money. We’re talking about service to others who could use your talents and your help. By giving and serving, you’re proving your worth to a circle of people who will be more inclined to help you one day when you need it. Don’t just do it in order to get something. Do it because you love doing it. Most people who love creating music and art also love supporting other artists. It’s a lifestyle. This becomes extremely powerful in the long run, as your online visibility will organically grow.
Content exchanges. Getting your material on other people’s websites is great for reaching people who have never heard of you or your music. Think independent music review websites that will feature your talent and give you link/video space, song collaborations with other musicians for special events or holidays, and podcast appearances.
Build your own collective. By starting your own music magazine, podcast or newsletter, you can offer promotion for other artists. This is a fantastic way to build your reputation, build trust with other people in your career field, and get seen by fresh eyes.
Joint downloads. When it comes to collaborative songs with other artists, you don’t always have to livestream it. You can record single downloads featuring other artists, and you both get paid and gain new listeners. People still love singles; especially in an age where most people purchase individual songs to add to their personal playlists. Don’t discount how effective a joint audio download can be with another artist. Pooling talent always leads to high quality music, because everyone’s got a stake in it, and they’re careful about what they put their name on.
Try some of these tactics and start building a bank of your own resources. Online tactics are incredibly important to pair with your physical and live outreach.
