Elevar Music Magazine

Music Business News and Heavy Metal Reviews

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14 Year Old Melissa Menegotto: Strong And Ahead Of The Game

Meet Melissa Menegotto. She rips through guitar solos like a seasoned star—at the fresh age of fourteen. Melissa, along with her band Phalme, have been burning through Brazil, pulling out heavy metal classics from the best; Black Sabbath, Maiden and…

Rajiv Santos: A Prog Metal Eruption

The raw potential of upcoming artist Rajiv Santos has gained serious notoriety among the ranks of esteemed musicians decades in the field. He’s got it; marvelous skill mixed with divine fury. It’s a progressive metal gem; his first EP release…

The Magic Touch Of Tuatha Dea

“It took about six months to convince her it would be alright to sing in front of people” Tuatha Dea, a genuine family band, is an image of that extinct traveling tribe of wonders with their assortment of hand drums,…

Learn To Market Yourself Like An Ancient Egyptian

We can think we’ve trained our minds to dismiss over half the advertisements we see in a day, due to the sheer numbers interrupting research, movies, and social media. What we don’t realize is that deliberate, strategized advertising and propaganda…

The Politics of Image

Talking about marketing yourself like an ancient Egyptian can be fun, but it’s only the foundation of the egocentric story of personal branding. Now it’s time to cool down the hot air with a little diplomacy. Image politics is a…

Business Profile: Interview with Rankin Whittington

For musicians who want to take their art further than a hobby and go pro, there needs to be an understanding behind how to build a musical empire. It’s a creative job, and creative jobs are known to have bendable…

Music is More Rooted than your Primitive Brain

For a long time, scientists have hypothesized music was more of a right hemisphere activity in the brain. Closer studies and new technology has proved, however, that music actually activates the brain as a whole, lending a connective line to…

Sometimes It’s Good To Be Irrational

To even assume our ability to be rational is dishonest. Rational thinking caresses the ego; it’s easy to take pride in it, feel superior. But we are generally armed to the teeth with cognitive biases—a result of the brain’s attempt…

Natural and Wild: An Experimental Podcast from the Historic Covid Era

February of 2020; I was working in a nursing home as a janitor. I’d just moved down from New York in 2018 after isolating myself in a hostile for a month in Chelsea to write my book,  Daughter of Sonic…

Kiko Loureiro: Pushing Limits and Forging A Community

by Christine Greyson Interview with heavy metal artist Kiko Loureiro I walked up to the upper level of the cruise ship to look out over a crowd of metalheads adorned in black, waiting as a soundcheck took place on the…